Recruiting Summer Campers for 2021
GoCampPro Blog, July 2020

"It's likely the 2021 recruitment season will similarly find us full of twists and turns. Camps are going to need to adapt and radically rethink the way they approach recruitment, retention, and planning for the summer."
Read More

11 Ideas to Supercharge Your Online Day of Giving
The Summer Camp Society Blog, November 2019

"This season each of our camps tried something new. We wanted to try a “Giving Tuesday” during other times of the year: a day of giving, a day of social media, and a day of storytelling. Most importantly, it was a day free of clutter, free of noise, and free of competition for attention. For Stomping Ground, it was during May in the preseason ramp up. For Ramah, it was smack in the middle of the summer"
Read more

Summer Camps, Fire, and Emergency Communications: Six Lessons Learned During a Fire at Camp
American Camp Association Magazine, July 2018

"How camps respond and communicate to camp families and the community when a fire does occur can go a long way to alleviating any safety fears or panic, especially if a fire occurs while camp is in session."
Read more


Summer Camp Photography Best Practices
Waldo Photos
Presented with Chelsey Schrader, May 2021

Chelsey and I gave a webinar for camp directors and communications managers on how to set up a photography team and plan for all summer and year-round communications and marketing needs.

Marketing Favorite Tips & Tricks
Foundation for Jewish Camp Leaders' Assembly / SCampCon
Co-Facilitator with Erin Robbins, March 2020 / November 2020

Erin and I led a session for marketing professionals on best practices in social media, photo management, email marketing, and community engagement.
In November 2020, we reprised this session as a rapid-fire back and forth greatest hits of our favorite marketing strategies for SCampCon.

Using Data to Drive Recruitment Strategy
JCamp180 Recruitment Cohort
Guest Lecturer, October 2019, November 2020

Guest presented to a group of summer camp directors and assistant directors on how to use the data from their CRM/camper management systems in order to make more informed decisions during the recruitment process.

World Events and Response Communication at Summer Camp
Association of Independent Jewish Camps (AIJC)
Guest Lecturer, November 2020

Facilitated a conversation with the AIJC Communications Group on when and how they can respond to relevant world events. Rooting communications in camp and Jewish values, camps can show their community that the lessons camp teaches extend beyond the physical site or summer period.

zoom presentation: communications

COVID-19: Programming and Social Media Response
JCamp180 Recruitment Cohort
Guest Lecturer, March 2020

During the beginning of shelter-in-place, I presented to JCamp180's Recruitment Cohort on practices from Ramah California in programming and communal responses to COVID-19.